9 Ways How Reliance JIO Could Disrupt The Market
With Android gaining focus in the Indian mobile market, it was unlikely that a feature phone from Reliance Jio could be disruptive. While the incumbents kept repeating similar strategies to squeeze profits, they ignored the elephant in the room — 50 crore feature phone users with close to zero disposable income. While telcos kept pushing for 4G adoption through flashy advertisements, and handset makers offered substandard budget Android smartphones, nothing changed the ground reality. Mobile data continues to be relatively expensive, people still complain about mobile internet speeds and affordable Android smartphones remain unreliable. The Jio Phone with Jio plans could make incumbents go back to the drawing board. Here are nine ways how Reliance Jio could disrupt the market. 1) Free Calls Always: The Jio Phone brings free voice calls to feature phones. With this, the entire Indian mobile user base have the option to never recharge and pay for makin...





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